To quote my colleague Dave, "The future of CGM and TV are here in full effect."
This is really really cool -- not just 'cause I'm a geek for this stuff (yes, including the Star Trek angle), but because it was done COMPLETELY with consumer-grade hardware and software. I estimate it was done for about $3K for all the equipment involved. In addition, it was worked on by remote teams, who communicated via Skype and email (free).
From a public relations / media relations standpoint, it's a great example of consumers taking a piece of pop culture into their hands and creating something for mass consumption... Much like we're about to do with Swiffer/You Tube in January.
I realize that this was produced by an IT guy and a printing shop guy, but this is an extreme example. But think about it: media editing technology is getting simpler everyday, and the digital cameras we all have are getting better video quality by leaps and bounds (aka, 'you don't need a special camera'). Engaging consumers like this will explode soon. Have you seen the material out there that's been done by WGA Letterman strikers?
The moms we're targeting for Swiffer/YT are just the tip of where this can go... Just think of all the new tech-savvy moms we have around here, who have the technology and the skill to do it....
http://www.cnn.com/2007
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