A number of months ago, I met with fellow Newhouse /
ird annual Digital Awards luncheon at the fifth “Magazines 24/7 Digital Conference” in March, and asked me if I’d be interested as acting as a judge for the competition. The MPA Digital Awards honor excellence and innovation of magazine brands on all digital platforms in 12 categories.
I told him that I’d be honored to be part of the distinguished group.
Conference was a big success, and the awards were announced a little over a week ago (yeah, I’m a bit behind – been busy), so I thought I’d share the news with you as well, if you hadn’t heard. Kate Maxwell, Senior Editor at Condé Nast Traveler, presented the awards to the winners at the Marriott Marquis New York on March 3rd.
And the winners are…
WEBSITES OF THE YEAR
The “Website of the Year” category recognizes excellence and innovation in content, design, functionality and usability in four subcategories.
Website of the Year: News, Business & Finance: Wired.com
Website of the Year: Entertainment & Sports: SI.com
Website of the Year: Enthusiast: Architectural Record
Website of the Year: Service & Lifestyle: Epicurious.com
MAGAZINE BLOG OF THE YEAR
Winner: Entertainment Weekly “PopWatch”
BEST ONLINE VIDEO – STANDALONE
Winner: National Geographic Magazine “Searching for the Snow Leopard”
BEST ONLINE VIDEO – SERIES
Winner: National Geographic Magazine “Fast Lane to the Future”
BEST PODCAST SERIES
Winner: The Campaign Trail on NewYorker.com
BEST WEB-ONLY TOOL
Winner: Parenting and Babytalk “Child Health Guide”
BEST ONLINE COMMUNITY
Winner: Epicurious.com
BEST
Winner: InStyle Mobile
BEST MAGAZINE E-STORE
Winner: WIRED Store
2 comments:
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While I was browsing the Internet for ways to boost my website exposure, I read about how effective offline media is for getting additional exposure. Since online media advertising has become so competitive, I thought I will complement the online marketing efforts of my products with offline media advertising like newspaper and magazine advertising. This can be the best way to get a wider coverage for a website and draw additional traffic. I think it is a great marketing strategy to use both online and offline advertising to get more customers.
I thought this information might be useful for anyone looking for solutions to get me-ore traffic to their website.
Good information.
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When you use a professional ad agency, you tend to receive an early notice of the special offers and prices and also a considerable reduction in the advertising rate for national press. So help your business grow by promoting it in the low priced publications. Use print media to cut your costs and boost your advertising efforts in this growing economic recession.
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