Scoble mentioned on his blog today a term that I've never heard before, but have referred to often in usually inelegant terms: Granual Privacy Controls.
Whereas I realize the story that the term came up in is what he's discussing (Google Reader privacy), I started thinking more about the big-picture implications of privacy in regards to the term.
I've started a somewhat successful Facebook community at my company. One of the strongest privacy features that Facebook offers in this case is its options concerning who can view what particular content on your profile. While some people (not including myself) like to post pics of themselves in bikinis or doing keg stands, they don't want their Managing Director to see them. Don't get me wrong -- I really support the posting of bikini and keg stand shots, and enjoy them immensely, so y'all keep posting them. But I digress...
ANYWAY, people really do like to keep tabs on what others are doing -- the Facebook Newsfeed is a good example. I can actually track friends' movements, moods, etc., and it's fun and engaging. That said, some folks don't want people to know, and Facebook gives them the option of doing as such. As people get more involved in online communities, social networking services that don’t have Granular Privacy Controls will increasingly piss off users and chase them away.
It makes you think a bit about where all your 'assumed privacy' falls. For instance, I tend to ignore Google ads and banner ads... It's just a thing of mine (which is baaad, because sometimes I'm involved in producing them). I'm a big fan of Gmail, and in general, I ignore the ads on the page which allow me to use Gmail for free. But do people realize that the (possibly very personal) email that was sent to me (and I replied to) has been scanned by a service that picks up keywords in the content and then provides marketing information to show me things that "I may be interested in", based on that (personal?) content? Most people don't think about that.
Scobleizer
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